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Summary

Summary

How technology can be your coach, watch your blind spots, and inspire awesome teams.Let us ask you a deceptively simple question: What if you understood your people better than you understand your customers? What if we learned to decode the real story that is embedded in the data trail that follows our people and every project they work on? What if we put its messages to use--not to get the better of our talent but to get the best from them, to make their jobs better, and to improve the performance of the whole organization?The answers, it turns out, are radically transformative.Based in part on our experience building Klick into a $100m business, and on case studies from a wide range of industries, we argue that the new key to a sustainable competitive advantage is to become a Decoded Company: talent-centric, data-driven, flexible, and fast. We'll show you how any manager in any size of organization can personalize each employee's experience, increase emotional engagement, speed up mastery of new skills, and maximize their entire team's potential. You'll learn about three disruptive Decoded principles that will accelerate your management practice into the 21st century:**Technology as a coach and trainer: transform your existing technology into a coach that brings out the best in your people rather than a referee that just yells 'offside!'. Discover how the technologies that power Amazon, Netflix, Google, and eHarmony can be used to engage, motivate, and train your people.*Informed intuition: learn how UPS, 37signals, Bank of America, and Whole Foods give their people decision making superpowers by pairing instincts with analytics to gain a perspective that's grounded in data but tempered by experience.*Engineered ecosystems: discover the simple culture secrets that brought feedback to Salesforce.com, poured the heart into Starbucks's rebirth, and drive Valve's incredible $3bn in revenue.Along the way you'll assess your Decoded Score, assemble your Decoded toolbox that can be easily applied in your organization, and explore new metrics for measuring the technology of human accomplishment.See you inside!Leerom, Aaron, Jay, and Rahaf


Reviews 2

Booklist Review

We're moving from the information era to the data era, according to the masters of geek-speak technology forecasting. Target has gotten so good at analyzing their customers' purchasing behavior that the company can predict what products their shoppers will buy before they even realize they need them. With so much emphasis on customer behavior, most companies still view their internal human resources as interchangeable cogs. Klick Health CEO Segal and his coauthors intend to change all that with a revolutionary management tool called Genome, a custom-built Intranet suite of tools aimed at managing time, budgets, and people; it replaces e-mail, time sheets, spreadsheets, and memos by harnessing big data and social technologies. This management tool creates what the authors dub a decoded company, one that invests in systems that enable it to better understand its employees, increase the agility and speed of decision-making, decrease bureaucracy, and predict problems before they occur. The authors take readers through the processes, providing examples intended to make the vision of a decoded company a reality for business owners.--Siegfried, David Copyright 2010 Booklist


Library Journal Review

In a marketplace focused on improving the customers' experience, authors Segal (cofounder & CEO, Klick Health), Aaron Goldstein (cofounder & COO, Klick Health), Jay Goldman (managing director, Klick Health) ask leaders to turn from a focus on big data from their markets to big data on their employees. Based on the practices they instituted at Klick Health, the leadership team worked with author -Rahaf Harfoush (Yes We Did!) to explain how companies can use personalization and data collection to improve the internal health of the organization. The book is filled with case studies and interviews that show how businesses have employed technology to develop logistics that led to greater efficiency and growth. While the authors try to cover several aspects of big data management, their work is at its best when focused on how firms can quantify their daily interactions and work with that information to make better decisions. Business readers familiar with Daniel H. Pink's Drive and Nate Silver's The Signal and the Noise will find this outline of a corporate framework based on personalization and feedback appealing. VERDICT The title offers a different take on how to use big data to improve both the workflow and working conditions for employees in businesses of all sizes. Important for business collections.-John Rodzvilla, -Emerson Coll., Boston (c) Copyright 2014. Library Journals LLC, a wholly owned subsidiary of Media Source, Inc. No redistribution permitted.


Table of Contents

Introductionp. 1
Chapter 1 The Decoded Companyp. 11
Chapter 2 Technology as a Coachp. 29
Chapter 3 Technology as a Trainerp. 107
Chapter 4 Data as a Sixth Sensep. 135
Chapter 5 Engineered Ecosystemsp. 207
Chapter 6 Getting Startedp. 281
Acknowledgmentsp. 297
A Very Special Thank Youp. 301
Notesp. 305
Indexp. 315

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