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Book 650.13 LINNE New Book Shelves

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Hands-on strategies for creating and protecting your personal brand (yes, you have one) Think branding is just for large corporations, marketing directors, and cows? Think again. Each one of us has a brand #150; a personal brand, how others see us #150; which is shaped by what we do, say, write, and otherwise present ourselves to others. We can't fully control how others see us (smart, capable, compassionate, creative, fair). But many of us don't even try. That is, we don't take a moment to think about how we WANT to be perceived, and then take a few simple steps to bolster that impression with purposeful action. This isn't a book about manipulating others, putting on airs, or saying things you don't really mean. It IS about using our words and actions mindfully, whether they take place in a conference room, PTA meeting, dinner party, Facebook comment thread, or anywhere else. Using clear examples from businesses, families, and more, this straightforward guide presents essential advice for anyone who wants to succeed in today's competitive and interconnected world.

Table of Contents

Michael Fertik
Forewordp. vii
Introductionp. xv
Chapter 1 What's a Brand, and Who Says I Have One?p. 1
Chapter 2 Who Do You (and They) Think You Are?: Defining Your Personal Brandp. 21
Chapter 3 The Care and Feeding of Your Personal Brandp. 43
Chapter 4 Your Internet Footprint (Be Careful Where You Step)p. 60
Chapter 5 The Best Offense Is a Good Defense: Protecting Your Brandp. 85
Chapter 6 Repairing Brand Damagep. 97
Chapter 7 No Brand Is an Island: Your Personal Brand at Work (and at Home)p. 106
Chapter 8 Profiles in Personal Branding (for Better or Worse)p. 117
Chapter 9 Personal Branding for Every Age and Stagep. 129
College Students
Early Career
Seasoned Pros
End of Career
Final Notep. 149
Acknowledgmentsp. 151
Resourcesp. 153
Personal Brand Assessmentp. 155

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